Social media marketing can influence what consumers buy. Do you agree or disagree? To what extent do you agree?

For the majority of the global market, social platform applications have become very popular since their invention in the early 2000s. In my opinion, it cannot be argued that these applications

such

as Twitter, Instagram and Facebook have become sources of information for these global social platforms. As

such

, it can be argued that marketing, which happens to be the source of information accessible on these social networking websites can influence the buyers who use them.

This

notion is

further

supported by the increase in the number of online retail stores which conduct their bulk transactions online.

For example

, designer consignment stores retailing specifically in high-end designer items

such

as handbags, jewellery, shoes and clothing. These platforms can be easily accessed by global

consumers

to make effortless purchases.

In addition

, these days shoppers on social networking websites are constantly bombarded with advertisements that are specifically designed to catch their attention.

This

means these are consumer targeted advertisements where they will pop up in line with

consumers

' previous online searches or these

adverts

will be of something

that is

trending or popular online. Given the fact that mostly the current

consumers

are younger and can be easily influenced into buying the latest trends, these

adverts

will almost always specifically target them. As the consumer when you like, share or retweet any feed on social media, these

adverts

happen to circulate faster than a wildfire.

As a result

of

this

habit of sharing, retweeting or liking, most probably the news feed you see on your newsfeed you may have already seen it on your friends' news feed. The fact is the

adverts

are a form of information on social media and in the age of the internet these

adverts

are easily accessible via different platforms. It is certainly true that these days social marketing

adverts

have a strong influence on

consumers

' buying habits and can influence the targeted buyer with consumer-specific marketing. In conclusion, it is clearly evident that in

this

age of globalisation, these

adverts

are easily accessible and constantly encourage young users to follow and buy the latest trending products.