In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

These days various companies are producing new advertisements regarding their brand-new goods that are not frequently seen compared to the past. To me,

this

is because, in today's world, new products are more eye-catching to notions than what they have previously seen, so they tend to buy them.

Therefore

, I believe that it is a negative development,

due to

a variety of reasons. First and foremost, advertisements are going in a direction that depicts a brand that has produced an interesting new product that has not been seen before.

This

is because, individuals are becoming more interested in things that are somehow unique, which brings curiosity for them to try them. In

this

case, businesses are putting more effort into coming up with new ideas, to improve their trade and earn more money.

For example

, makeup brands are now producing brand-new makeup every day to get people's attention to try them out, and

also

this

can not be done without proper advertising.

Furthermore

, they will spend a great amount of their money on advertisements to bring up the notions of curiosity. From my perspective,

this

statement holds various drawbacks,

due to

the fact that much more primary materials will be used for fulfilling society's needs.

This

situation will destroy the environment by providing raw materials that can be extremely harmful to nature, as

this

process requires extra effort and a great amount of energy will be wasted.

On the other hand

this

might cause wasting money on unnecessary products

while

the old ones work properly.

This

method,

moreover

, is a way to brainwash people into spending their bucks for company growth.

On the contrary

, the result of purchasing these products is consumerism which has significant disadvantages, as individuals might not be satisfied with their belongings and always try to reach for more.

To sum up

, I hold the belief that advertising to get society's attention to purchase a new product might be beneficial for the companies as it will bring undeniable damage to the economy and our minds, to pursue more than what is needed.

Submitted by vaniaa.z.h2005 on Fri Mar 15 2024

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task response

Clarify and develop your main ideas more distinctly. Each paragraph should start with a clear main idea followed by supporting evidence and examples. This helps strengthen your argument and makes your essay more persuasive.

coherence and cohesion

Incorporate a wider range of cohesive devices and paragraphing strategies to improve the flow of ideas. While your essay demonstrates good cohesion, using varied linking words and phrases can enhance readability and coherence.

task response

Incorporate more relevant, specific examples to support your arguments. This not only strengthens your argument but also makes your essay more engaging and informative for the reader.

Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

for example
for instance
to illustrate this
to give a clear example
such as
namely
to illustrate
take, for example

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11Linking words
meeting the goal of 7 or more
0Word repetition
meeting the goal of 3 or fewer
0Grammar mistakes
 

4 paragraphs

345 words

8.00

Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 9.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Support ideas with relevant, specific examples

Internet crime is increasing rapidly as growing numbers of people purchase goods over the internet. What can be done to tackle this problem?

Some people think that wild animals should not be kept in zoos. Others believe that there are good reasons for having zoos. Discuss both these views and give your own opinion.

Some organizations believe that their employees should dress smartly. Others value the quality of work above appearance. Discuss both these views and give your own opinion.

Nowadays, some countries are spending a lot of money to make it easier to use bicycle. Why is this? Is it the best solution to transport problem?

Many manufactured food and drink products contain high levels of sugar, which causes many health problems. Sugary products should be made more expensive to encourage people to consume less sugar. Do you agree or disagree?