Some companies sponsor sports as a way to advertise themselves. Some people think it is good while others think there are disadvantages to this. Discuss both sides and give your opinion.
Several companies sponsor
sports
teams
as a means of promoting their products. While
some believe this
to be an effective strategy, others argue against it. In my view, while
sports
sponsorship
can be an innovative marketing tool, careful consideration of the chosen team
is essential. In this
essay, using football teams
as an example, I will explore both the benefits and drawbacks of this
advertising approach and offer my perspective.
To begin
with, in today’s football landscape, particularly in elite leagues like the English Premier League, most teams
display multiple sponsorship
logos on their kits. This
not only provides financial support to the teams
but also
enhances the visibility of the sponsoring brands. These logos effectively turn players into walking billboards during matches, increasing brand exposure to millions of viewers worldwide. For instance
, during the 2000 season, when the American Insurance Group sponsored the Premier League team
Manchester United, reports indicated a quadrupling in profits for their insurance products. This
demonstrates the significant impact of sponsoring a top-tier sports
team
on brand recognition and sales.
On the other hand
, sponsoring a sports
team
can backfire if the chosen team
fails to perform or attract sufficient attention. In the competitive world of football, there are inevitably weaker teams
, including those in lower leagues or facing relegation from top
divisions. When a Correct article usage
the top
team
is relegated, they experience financial losses due to
decreased television rights and attendance, resulting in diminished exposure for sponsors. For example
, when Leeds United was relegated from the Premier League in 1998, the club saw its star players depart, leading to decreased fan engagement and sponsorship
value.
In conclusion, while
sports
sponsorship
can be a beneficial marketing strategy, it is crucial for companies to carefully select the right team
to sponsor. Investing in a successful and popular team
may entail higher costs but can yield substantial returns in terms of brand visibility and consumer engagement. However
, sponsoring a struggling or less prominent team
carries the risk of diminished returns and wasted investment. Therefore
, companies should weigh the potential benefits and drawbacks before deciding to sponsor a sports
team
.Submitted by chubbybunny on
Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.
Coherence & Cohesion
Consider varying your sentence structure more to enhance readability and keep the reader engaged.
Task Achievement
In the introduction, briefly mention the counterargument to provide a more balanced view from the beginning.
Task Achievement & Coherence & Cohesion
The essay effectively discusses both sides of the argument, providing clear examples and reasoned arguments, demonstrating a comprehensive understanding of the topic.
Coherence & Cohesion
Successfully using supported main points to maintain a strong logical flow through the essay.
Task Achievement
Great use of a specific case study (the American Insurance Group and Manchester United) to illustrate the impact of sports sponsorship.