This paper examines key issues in the relationship between television news content and the manner in which audiences respond to it. In
past research this relationship has been
analysed from various theoretical perspectives. Some have seen news content as essentially
ideological and as having the power to limit and structure audience belief (Glasgow Media Group, 1976; 1980; Philo, 1990; Herman and
Chomsky, 1998). Some theorists have devel- oped this approach to point to the political
consequences of the structuring of knowledge and opinion (Gamson, 1992; Lewis, 2001). It has also been argued that the manner in which
news reports are organised—appearing as a
sequence of disconnected events—has the effect
of removing any sense of structural causes
(Lewis, 1991; Iyengar, 1991). Still others have
seen news content as primarily directed by
commercial criteria, based on assumptions about what audiences “really” want to watch
(Stone, 2000). There is a strong current in contemporary research which suggests that media
are engaged in the mass production of social
ignorance. This is well expressed in the title of
Danny Schechter’s The More You Watch the Less You Know (1998)
There are others ways in which the relationship between news content and audiences has been theorised (for an account, see Philo and
Miller, 2000). I will concentrate here on the above perspectives, since I think elements of each of these can add very importantly to a developed understanding of this issue. In making this case I will draw upon three major
studies that were undertaken by the Media Group at Glasgow University. They all focused
on news content and public understanding of
the developing world—in practice much news coverage in this area is taken up with war, conict and disasters. The rst was a study of
television news on the Rwandan refugee crisis of 1994. This was undertaken together with the Overseas Development Institute and the role of
the Media Group was to analyse the major
themes in news content relating to the crisis. We worked jointly with Lindsey Hilsum (now
the diplomatic correspondent of Channel 4
News), who at the time was working in
Rwanda as a journalist. She contributed to the
report by writing about the production proISSN 1461-670X print/ISSN 1469-9699 online/02/020173-14 Ó 2002 Taylor & Francis Ltd
174 GREG PHILO
cesses that inuenced editorial content (Philo et
al., 1999). The second study was of news cover- age of the subsequent war in Zaire. The study was undertaken jointly with the Save the Chil- dren Fund and its purpose was to analyse the
range of explanations in news coverage that was being made available to viewers (Beattie et
al., 1999). There was a good deal of concern at
this time among NGOs and government
departments that public understanding of crises
in Africa and in other parts of the developing
world was severely limited and that one reason
for this might be the nature of television cover- age. Our third study in the area was undertaken for the Department for International
Development (DFID) (Glasgow Media Group, 2000). This study focussed on television reporting of the whole of the developing world and
examined which countries, issues and types of
events were covered. The method employed in
these content studies was a version of thematic analysis and consisted of a detailed examin- ation of the language and visuals of news
reports. The purpose is to examine how key
themes emerge in television news reporting
and how they are used to structure and
develop stories. In practice the news text is
broken down into separate references (phrases or sentences) that relate to the range of themes
that are covered in the story. A numerical account of these is also given, which allows
some judgements to be made about the domi- nance of specic themes. For the DFID study, explanatory and contextualising references were identied in order to assess how much the
content might assist audiences in understanding development issues. For the same reason we also examined other types of television for- mat, such as cookery and travel programmes and other documentary output. This work on
content was accompanied by an extensive audi- ence study that was conducted using focus groups. We interviewed a total of 26 groups,
selected on criteria of age, income, ethnic back- ground and gender (total 165 people). The pur- pose of the interviews was to identify patterns of understanding and belief and to trace the origin of these in, for example, media accounts or from other sources such as schooling or peer groups. We also wished to examine how media
products might work to compel audience attention, to entertain and to create lasting images as well as how they might produce more negative
responses from viewers. The DFID study was undertaken in close
contact with senior production staff from the BBC, Independent Television News (ITN), Channel 4, Sky and Discovery Television. As a
result of these links with broadcasters, there was a further pilot study in which senior jour- nalists worked directly with a focus group. In
this extension of the study, the journalists took
part in the group discussion to investigate
issues of audience interest and comprehension
and how these might be inuenced by changes
in the structure and content of news reporting. Three key issues emerge from these studies which I will outline here:
1. That the decision made by broadcasters (on
commercial criteria) about what viewers would desire to watch have in the long run produced very negative responses in tele- vision audiences towards the developing
world and war, conict and disaster within
2. That audiences are misinformed because of
the low level of explanation and context that
is given in television reporting and because
some explanations that are present are partial and informed by what might be termed
“neocolonial beliefs”. 3. That a change in the quality of explanation
that is given can radically alter both attitudes and the level of audience interest.
Production Decisions and Assumptions about Audiences
There is a widespread belief in broadcasting
that audiences are not interested in factual pro- gramming about the developing world. This is
the conclusion of a study of the beliefs and
attitudes of broadcasters by the Third World
and Environment Broadcasting Trust (3WE)
commissioned by DFID to run parallel to our work
The point is spelt out forcefully by Steve Hewlett, Director of Programmes at Carlton Television:
TELEVISION NEWS AND AUDIENCE UNDERSTANDING 175
I know from past experience that programmes about the developing world don’t bring in the audiences. They’re not about us, and they’re not
usually about things we can do anything about.
(3WE, 2000, p. 159). Commercial criteria are now a key consider- ation for programme makers and this comes down in part to providing what they assume
the audiences will want to watch. As Charles Tremayne, controller of factual programmes at
Granada Television puts it, We’re past the days of giving audiences what they
should have—now it’s all about what they want.
(3WE, 2000, p. 159)
But the assumptions made are not necessarily
well informed about why audiences watch and
what conditions their level of interest. As Alex Holmes, editor of the programme Modern Times at the BBC, admits,
Audience interest is very important, second only
to a good story, but we don’t know exactly what
people want. I imagine what they want. It’s blissfully unscientic on Modern Times! (3WE, 2000, p. 159)
One consequence of these assumptions on
audience interest has apparently been the drastic reduction of factual programming about the developing world. A report by Jennie Stone for 3WE concluded that the total output of factual
programmes on developing countries by the
four terrestrial channels dropped by 50 per cent
in the ten years after 1989 (Stone, 2000, p. 4). Our own study showed that when the developing world is featured on the news a high pro- portion of the coverage relates to war, conict,
terrorism and disasters. This is especially so for
the main television channels, with over a third
of coverage on BBC and ITN devoted to such
News Content and Misinformed Audiences Another key problem with such coverage is the very limited nature of explanations that are given (if at all) of events such as political conict and war. In our study of television
news coverage of the Rwandan refugee crisis of
1994, we found a very large number of refer- ences (122 in our sample) that stressed the scale
of the ight and the huge number of people
involved but gave no account of why any of
these events were occurring. We hear of “the
exodus of a nation”, “Rwanda on the verge of
catastrophe”, “there is a ow of people … some hundred thousand people have ed … at the
rate of 4000 an hour”, “you can see only a portion of this mass of humanity at any one
time … a million desolate people” (BBC1 news, 2100, 18 and 19 July 1994). We found only 27
references that gave any explanation of what was occurring. Many of these were very limited
and sometimes incorrect, as in the suggestion
that the refugees had “ed the killing in
Rwanda” (BBC2, Newsnight, 18 July 1994). This
is unclear in the sense that the Hutu refugees actually contained the militias who had perpetrated the genocide in Rwanda. They were not
therefore eeing from the genocide but from the
consequences of it, in the sense that they were
seeking to avoid retribution. (Philo et al., 199
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AV Connect Online
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One of the top service offerings from the 5 Star Dental Group is Porcelain Veneers San Antonio. They offer the best veneers you can ask for and they look great on the client’s teeth. It truly is the best cosmetic dental treatment out there. So if you’re looking for the greatest Porcelain Dental Veneers San Antonio has available then get that appointment today.
Over the years, we have built a special devotion to our community where we believe every patient is a part of our family. When you visit our office, we encourage you to make yourself at home. If you’re looking for the best porcelain veneers San Antonio has to look no further. Just take a look at our porcelain veneers before and after photos.
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One of the benefits of your experience at John’s Gym in Austin will be getting a friendly welcoming environment where you know you can receive the best kickboxing classes Austin has to offer.
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One of the items that Garland Glass and Mirror specialize in is mirrors and they’re very well known for it. So, feel free to contact them for the best Dallas Glass and Mirror company there is. You’re buying into quality and experience when you call. The prices are affordable enough that the best Plano Glass and Mirror services are available to all budgets. One thing that’s known is that as a Richardson Glass and Mirror company you can’t do better than this.
Solar Service Texas
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Family counseling can be a non-starter of a conversation and may send your loved ones running Going to a Family-counseling Center involves talking about your feelings, emotions, and behavior in front of your family members. Austin Family Counseling can help you get out of your rut and make positive changes in your family.
Doing Austin Family Counseling Services the right way involves finding the right place for you and your family. A specialized Family Counselor is one that has a different perspective on treatment. Our Family counselors view the problem in the context of the family. To solve a problem, you need to consider all parts of the family. We help you deal with difficult emotions and problems in your family.
Pyramis Company Property Management
Once you purchase your investment property, you must decide on a property management company, but be wary of management companies that charge less because they may not be upfront about all their fees. Pyramis Property Management Fees in San Antonio are straightforward, and nothing is hidden. We do not try to sell you additional services that you do not need.
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Property Management Sales are significant for investors. The sales can be used to invest in other areas of real estate. They can be used to buy or sell properties that have a high potential for growth. Having a good Property Management Sales in San Antonio is vital. We will manage and help all our clients purchase and sell homes that are not only affordable but also provide a high return on investment.
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Resolve Mortgage in Texas
For the best Home Loans Texas has to offer look no further than Resolve Mortgage. They understand the best mortgage rate for your current situation. Not everything is looking for the same type of mortgage and a mortgage broker can get you the ideal type of mortgage so you can have a home loan that suits your situation.
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Have you found that dream home? Well if you have Resolve Mortgage can help you get some great financing. With their Austin Mortgage Lenders, they can position you for the best mortgage rates for your situation. Not every home buyer makes the same amount and has the same credit history so you need a team that understands every kind of loan and can position you for the best economic livelihood. It’s a huge decision so Resolve Mortgage can help get you some peace of mind.
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One of the biggest decisions one could make is buying a home. A home loan can last up to 30 years, so it is a huge economic decision for a buyer. For this reason, it’s extremely important that you choose the best Mortgage Lenders in Houston TX. With the Resolve Mortgage group, you can get a team that exceeds all your expectations.
Resolve Mortgage has the best Mortgage Broker San Antonio has to offer, this is why so many choose their services. One of the big decisions one can make is buying a house and so you need to go with the best. So, before you reach out to home lenders individually and try and negotiate yourself a rate reach out to the mortgage brokers that can help you save and get you the best bang for your buck.
Big Life Austin Home Lending
Big Life Austin is one of the best Austin Mortgage Lenders, we can help you receive affordable quotes from licensed mortgage professionals as soon as possible. Once you prequalify for our lending program, we will handle all the dirty work to helping you receive fast quotes.
You can take advantage of a mortgage payoff by increasing your monthly mortgage payment. This can help you save thousands of dollars in interest, but a mortgage payoff is not for everyone. Use the best mortgage payment calculator Austin has to determine if a mortgage payoff is in your best interest.
With the help of Big Life Austin’s Mortgage Payment Calculator for Buda, home buyers can get find a great loan. Contact us today to learn more about how we can help you. Figuring out payments on your home loan can be tough, but with Big Life Austin’s Cedar Park Mortgage Calculators you can be sure you are on top of your loan.
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All Nation Restoration Austin
It requires the expertise of a skilled company to eliminate the presence of mold. Contact us today to inquire about our Mold Removal Round Rock TX services.
Mold can develop into a very serious issue if it’s left unchecked. If your home has mold, please contact us today to learn more about our San Antonio Mold Removal services!
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Reliable Valuation Service- Property Appraisals
As a premier Houston Property Appraiser, we have been providing exceptional valuation services for more than 15 years. We have built a solid reputation as a trustworthy company you can comfortably work with.
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R & Y Garage Doors
For Garage Door Installation Austin TX needs a company that is passionate about serving the community, and that means R & Y Garage Door Repair. Schedule a consult with our highly skilled technicians today.
James Tracey Eye Care in New York & New Jersey
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General Site Services
Are you thinking about Roll Off Dumpster Rental Houston? Getting your hands on the roll off dumpsters you need is easy with General Site Services. We’re glad to help you handle the cleanup from your next project.
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For Cypress Dumpster Rental the only name on your list should be General Site Services. We’re well known in the Cypress area for our dependability and professionalism, and nothing makes us happier than meeting some new clients.
Nikk Nguyen Wedding Photography
Nikk Nguyen Photo thinks The Line Hotel is a gorgeous place to have a wedding or any other joyous or formal occasion. The grandeur of this facility makes it a popular choice for all sorts of festive days.
A Prospect House Wedding is the sort of thing that Nikk Nguyen Photo loves. It’s another one of those truly gorgeous facilities that conveys a sense of pomp and dignity to any nuptials that take place there.
If you need some original Wedding Registry Ideas, then you should have a conversation with the Nikk Nguyen Photo agency. They have all sorts of unique concepts that will make your wedding registry memorable.
The Modern Photo Booth Rental is a specialty of the Nikk Nguyen Photo agency. Having a modern photo booth as part of your event is a way that you can create some touching memories that will last for years.
When it comes to Wedding Photographers Austin TX has plenty of choices, but you won’t find a more professional company than Nikk Nguyen Photo. Review our extensive portfolio to get some idea of our prolific talents.
The Wedding Website FAQ for Nikk Nguyen Photo can answer all of the most common queries that come up when you’re searching for the ideal wedding photographer. If you still have some questions you can always contact us directly.
Do you have Wedding Etiquette Questions? Not everyone always knows what to do, but Nikk Nguyen Photo has you covered in this department. We’ll make sure that no aspect of your wedding is neglected or forgotten.
Asking Friends to Be Bridesmaids can be an emotional experience for everyone involved, and it’s a great idea to have Nikk Nguyen Photo on hand when it happens. This is a chance to capture some pictures that you’ll look back on and smile.
A Wedding Send Off is a time to get some memorable pictures if there ever was one. Let Nikk Nguyen Photo be there to snap those all-important shots of you and your significant other getting ready to ride off into the sunset together.
Some couples are at a loss when it comes to Wedding Thank You Ideas, but Nikk Nguyen Photo can help you. We’ll come up with the perfect way for you to thank everyone who attended and let them know what it meant to you.
Kids Wedding Activities should allow the young ones to have as much fun as the adults, and Nikk Nguyen Photo can be there to snap some pictures of all your radiant young guests enjoying your special day.
Urban Engagement Photos are the sort of thing that you can cherish with your loved ones for many years to come. You’ll enjoy looking back at these special moments captured with clarity, professionalism, and a great deal of attention to detail.
Have you ever imagined having some Sunset Wedding Photos that perfectly capture your long-anticipated day? The sun may be setting on your wedding day in these pictures, but a lifetime of happy memories with your new spouse is just beginning.
For wedding photos, have you considered House on the Hill, Austin Texas? This one-of-a-kind venue boasts absolutely stunning views of a lush garden and a gorgeous, immaculately-maintained lawn, part of a ten-acre estate available to make your nuptials as memorable as possible.
If San Antonio Elopement appeals to you and your partner, then you’re going to need lots of photos commemorating the event. You may have given your relatives the slip, but you’re still going to want pictures to look back on during your golden years.
Weddings require a lot of planning, but don’t forget about a Wedding Guest Photo Book Album. By hiring a professional photographer, you can be sure you’ll have lots of great pictures of your guests to go alongside the ones of you and your partner.
If you’re getting married, one of the things you’ll need to consider is When to Send Out Save the Dates. You should also have a professional photographer lined up who you know has a phenomenal reputation and an extensive portfolio.
Have you considered the Chateau Bellevue Austin as the venue for your upcoming wedding ceremony? Located in downtown adjacent to the Civic District, this historic building has played a part in many memorable weddings, and you can add yours to that list.
Have you ever thought about How Much to Tip Wedding Vendors and other workers who will attend to you and your guests? Before the big day arrives do a little bit of research and figure out how much is appropriate to give them.
There’s nothing like an elaborate Wedding Send Off to start your new life with your spouse on a high note. You should also be sure that you get lots of pictures of your smiling faces as you head down the road to marital bliss.
Have you taken the time to look at some of the better Wedding Venues in San Marcos, TX? There are numerous possibilities from which to choose, and you’ll need to select the one that seems most appropriate for you and your partner.
Have you been dreaming of a Laguna Gloria Wedding? This venue is one of the more popular in the Austin area, but be sure to book it early, since lots of other couples have likely been thinking the same thing.
You know that those attending your wedding will be paying for some of the items from your registry, but have you considered getting some small Gifts for Wedding Guests? Buying something nice for your friends and relatives is always appropriate.
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You will love our Northlake Family Dentistry new office, which fully utilizes advance state of the art technology. Our new 3D x-ray machine is super-fast and minimizes radiation exposure. There is a playroom for the kids so they can enjoy movies or use the game console. Each operatory has overhead television sets so you can relax and watch a movie while you are receiving treatment. Our massaging dental chairs will help you relax making treatment enjoyable.
Rising Oak Images in Austin
If you’re on the search for Family Photographers Austin can rave about then look no further. Claire with Rising Oak Images understands what makes a moment special and can capture that. She has a certain sensibility for the surroundings of the moment and knows how to take images in the best areas of Austin. Austin Residents can trust that the images will stand out amongst the other images you have.
Are you looking for an Austin Newborn Photographer? If so you’re in luck since Claire at Rising Oak Images excels in newborn photography.
One of the most beautiful gifts in life is motherhood and there is nothing better than a Maternity Photographer in Austin that can capture the moment in action. At Rising Oak Images there is an understanding of how important this moment is and you will be ecstatic with the results.
Do you need Kids Photography in Austin? If so reach out to Rising Oak Images and get nothing but the best services out there. The photographs are unlike anything else out there. The memories that are captured are worth it. Reach out to them today.
Propane Plus Tank Refill
For Commercial Propane Austin deserves look no further than Propane Plus. They have technicians that Railroad Commission Certifications. This means that they understand propane storage and supply to the tee. They can assist companies with Propane Delivery and Supply with exceptional service.
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Propane Plus knows that Propane Tank Refill Liberty Hill needs should be done by a company that’s qualified. They check your system to make sure it’s free of leaks. They are experts in the care of propane tanks and pass along that knowledge with all their services residential or commercial. You can rely on them for their dependability and their customer service.
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Propane Plus knows that Propane Tank Refill Pflugerville needs should be done by a company that’s qualified. They check your system to make sure it’s free of leaks. They are experts in the care of propane tanks and pass along that knowledge with all their services residential or commercial. You can rely on them for their dependability and their customer service.